About Greg Martellotto

Greg Martellotto has led a multifocal life. From age 5 to 22, he played soccer and expected to be a pro. At 19 he franchised a house painting company in Palo Alto, CA. He attended Stanford University on a soccer scholarship but studied biology with the thought of going to medical school. After graduation with a bachelor’s degree and the end of soccer dreams, he took off for three years and traveled to 55 countries. When Greg returned, his wine business took shape, made out of threads from his past, a love for cooking and wine, and for entertaining.

Greg has been making wine since 2005. His peripatetic path has led him to winemaking experience in Mexico, Italy, Napa Valley, Paso Robles, and Santa Barbara. He holds a degree in Biological Sciences from Stanford University and a Masters degree from the University of Texas. His global wine experience has provided opportunities to travel to most of the major winemaking regions of the world as both a buyer and a consumer, which informs his style. Equally important and unique among most winemakers, Greg's experience as an importer and wine buyer provides insider's access to the greatest wines and wineries in the world. In this capacity, he regularly tastes more than 400 wines per month and he knows great wine.

One of the most important influences on Greg’s winemaking is his diverse background in the wine business. Most folks in the wine biz fall into one of three tiers; they work for a winery (production), a distributor (wholesale), or they work for a retailer/hospitality (restaurants/service). Greg has worked and continues to work in all of these tiers. As a result, he regularly tastes about 4000 wines per year. He has had the privilege to taste many of the great wines at wineries throughout France, Italy, Spain, Argentina, Chile, South Africa, Australia, California, New York, Texas, among other wine growing regions. While Greg’s heart and genetic code may lie in Italy, his taste preferences lean toward Bordeaux. This is the reason Greg focuses on Cabernet Sauvignon and other Bordeaux varietals in Santa Barbara.


Greg’s Philosophy on Wine

“In a world awash in wine with abounding new wine brands amid increased distributor consolidation, I’m constantly looking for wines that jump out of the glass and surprise me. I’m not easily surprised. Balanced alcohol, oak tannins, and zippy acidity that make my lips smack are qualities of wines I find appealing. I believe great wine complements life. Wine is shared at peak moments and becomes a tool to make memories and experiences more vibrant. Wine brings levity and joy. Personally, I’m fastidious about what I ingest and attentive to every meal. For this reason, I’ve begun providing full disclosure with all technical information available on the rear wine label. I would rather have a wine that represents a vintage and shows variety, than a wine that is uniform, bland or painted by numbers. Wine is art and science, romantic and intimate, and it’s also fermented grapes.” ~ Greg Martellotto


Wine Reviews & Winemaker Accolades

Martellotto 2016 Il Cappocia Riserva Bordeaux Blend Happy Canyon of Santa Barbara

Double Gold Medal, Best Red, & Best in Show (#1 Wine among hundreds of entries), 2018 Global Wine Challenge. Awarded 97 points.

Martellotto 2016 La Bomba Cabernet Sauvignon Happy Canyon of Santa Barbara

Double Gold Medal, 2018 San Francisco Chronicle Wine Competition

Martellotto 2016 La Bomba Cabernet Sauvignon Happy Canyon of Santa Barbara

Double Gold Medal & Best in Class 2018 Central Coast Wine Competition

Martellotto 2014 La Gioja Merlot Santa Ynez Valley

Beverage Tasting Institute- 91 Points

Dusty garnet color. Bright, baked, fruity aromas of cherry compote, beet relish, and olive tapenade with a supple, crisp, dryish medium body and a polished, interesting, medium-length candied roasted yams, black raspberry pie, spice, and cedar finish with fine, crunchy, well-integrated tannins and light oak. A fruity, savory and spicy merlot that will be a nice table companion.

Martellotto 2014 La Bomba Cabernet Sauvignon Happy Canyon of Santa Barbara

Beverage Tasting Institute - 92 Points

Dusty ruby color. Delicate, attractive, fresh fruity aromas of blueberry cobbler a la mode, vanilla custard, and cedar with a silky, vibrant, dryish medium body and a tingling, involved, medium-long black raspberry jam, toffee, and sweet tobacco finish with chewy tannins and light oak. A lovely, fruity cabernet with snappy acidity and well structured tannins.


Articles & Interviews