Available in Texas for the first time, Happy Canyon of Santa Barbara County AVA Martellotto Winery announces exclusive deal with Goody Goody Liquors Inc.
Martellotto Winery is a producer of high-quality fine wines located in Buellton, CA. This Santa Barbara County winery focuses on Bordeaux-style wines. The grapes are grown in the newest and smallest AVA, Happy Canyon of Santa Barbara County. Martellotto also crafts Pinot Noir and Chardonnay, the signature grapes of the region from the Sta. Rita Hills AVA.
“We have long wanted to share our wines in the dynamic Texas wine market,” says owner Greg Martellotto. “We applaud Goody Goody for expanding choice for Texas consumers. They can now enjoy the excellent wines of Santa Barbara County.”
Martellotto Winery delights consumers with expertly crafted, highly distinctive wines. Santa Barbara County is well-known for its delicious Pinot Noir and Chardonnay. However, Happy Canyon has the ideal conditions for Cabernet Sauvignon, Merlot, Petit Verdot, and Cabernet Franc.
Wine aficionados in California savor wines from Happy Canyon. With near perfect geography, it is a rising star in the vast California wine galaxy. This small AVA has very few producing wineries and only a handful of vineyards.
“Happy Canyon of Santa Barbara is unique in the county,” continues Greg. “The vineyards are located on west-facing, high slopes. The fruit develops qualities that compete with the best of Napa at a more affordable price point.”
Martellotto’s star is also rising. Some recent Happy Canyon of Santa Barbara County award-winning wines include “La Bomba” Cabernet Sauvignon and Riserva “Il Capoccia” red blend. With fresh 90+ ratings, and several Gold Medal recognitions at competitive blind wine competitions, these wines deliver exceedingly more than the price indicates.
Now, Texas wine drinkers can taste the magic of Martellotto Winery and Happy Canyon. Goody Goody will carry the following wines beginning 1/01/2020.
Goody Goody Liquors, founded in 1964, is the number one volume liquor store chain in Dallas. It operates 27 retail stores in the Dallas, Houston, and Longview regions. Its six wholesale locations service between 600 and 700 hotels and restaurants.
About Martellotto Winery
Set deep in the heart of Santa Barbara wine country, Martellotto Winery makes handcrafted, beautiful and exciting wines using selected grapes from across California’s Central Coast. American Viticultural Areas (AVAs) include Happy Canyon AVA, Sta. Rita Hills AVA, Santa Ynez Valley AVA, and Santa Maria Valley AVA.
Owner and winemaker, Greg Martellotto, specializes in Bordeaux varietals. Martellotto Winery is one of the few wineries producing single varietal wines of all five of the noble Bordeaux grapes: Merlot, Cabernet Sauvignon, Cabernet Franc, Petit Verdot, and Malbec.
Greg Martellotto, Owner