Wine lovers, are you socially conscious? Do you prioritize spending money with companies that promote corporate social responsibility (CSR)? Consider Martellotto Winery.
According to University of Washington Center for Leadership & Social Responsibility, CSR is “a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders . . .”
For example, almost 90% of consumers prefer to buy from a company that supports an issue they believe in.
About 75% won’t buy from a company if they disagree with the company’s position on an issue. (Research from Cone Communications.)
Companies focused on giving back to their local communities in positive ways have more success. Consumers impressions of a company’s social commitment translate into purchases and loyalty.
Martellotto Winery is Committed to Community
Greg Martellotto is raising the bar in the wine industry. A respected winemaker, he is passionately committed to the health of wine drinkers. He promotes drinking wines with reduced sugars and chemicals.
Through donations of money, products, services and time, Greg gives back and helps improve his local community of San Diego.
A couple of his favorite projects include PEERS Network and the San Diego Zoo.PEERS Network
PEERS Network is a professional nonprofit founded in 2009 by local entrepreneurs with the goal of giving back to the San Diego Community.
P: Inspire Philanthropic passion
E: Enabling Entrepreneurship
E: Provide education for members that aligns our membership and enriches our community
R: Enhance the Relationships of members and their families
S: Drive intimate and engaging Social interaction
Their mission is to build networks of local entrepreneurs to foster philanthropy, business growth and social interaction.
They do so through three pillars:
- Peer to Peer Mentoring
- Funding Local Charities
- Aspiring Philanthropist Program
Greg recently helped sponsor the PEERS Network Gala 2019 Casino Royale Benefiting Humble Design San Diego, Sept. 21, 2019. This gala was in support of PEERS network primary local charity, Humble Design San Diego.
Humble Design is a nonprofit that works to provide dignity to families and veterans emerging from homelessness. They transform an empty house or apartment into a home to change a family's future.San Diego Zoo Global Wildlife Conservancy
On Saturday, Sept. 21, Greg’s Martellotto Winery participated with many of Southern California’s finest wineries and breweries in a fundraiser to benefit wildlife.
San Diego Zoo’s Food Wine and Brew Celebration featured, beer, wine, tasty bites, animals and live music. Proceeds supported the Global Wildlife Conservancy.
The San Diego Zoo's Global Wildlife Conservancy is a nonprofit organization committed to saving species worldwide and leading the fight to end extinction.
Martellotto Winery is Committed to Great Wine and Great Communities
Most of the California wine industry supports philanthropic causes and Greg is no exception.
He feels fortunate to live in such a bountiful state as California. His passion of making great wine is only surpassed by sharing it with wine lovers around the country.
As part of such a giving industry and the strong local communities supporting it, Greg believes in continuing the philanthropic tradition.
Martellotto Winery will be a sponsor of the upcoming Fifth Annual Santa Barbara WILD!
Benefitting the Los Padres Forest Watch, it will take place on Sunday, October 20, 2019, from 3:00 to 6:30 pm. The location is The Garden Street Academy Playing Fields, 2300 Garden Street in Santa Barbara.
Being an avid outdoorsman, Greg is committed to protecting local forests, wildlife, wilderness and waterways so Santa Barbara WILD! is a natural fit.
Attendees will enjoy appetizers and dinner made from local ingredients, as well as local wines and craft beer. Also on tap will be live music, auctions, and a wine cellar raffle, all in an environment of fun, friendship, community, and conservation.
ABOUT Greg Martellotto
Greg owns Martellotto Winery in Buellton, where he produces award-winning Bordeaux varietals from Happy Canyon of Santa Barbara AVA.
He also has a wine import company, One Vine Wines, which offers specialty wines to hotels, restaurants, grocery and major online retailers.
Big Hammer Wines is his direct delivery online retail store. Consumers can find a wide range of wines including low-sugar wines, in-demand top-quality wines, and a curated selection of wines from around the world.
Greg has been invested in the wine business since 2005, but he is also an active outdoorsman. He enjoys triathlons, hiking, skiing and scuba diving, as well as volunteering his time, money and wines giving back to his local community.